Here's a situation that we've all been in. You turn up a buck bedded across the canyon. You spend all morning getting over to him, but when you get close you're not sure which tree he's under. How many times have you looked back across the canyon wishing you could get some help locating that buck? The new rangefinding binoculars from Swarovski will tell you exactly where that buck is! Simply range back to your original position, and the binos will tell you how far to go right/left and forward/back. This is the kind of measurable advantage that helps justify the high cost of new gear.